The Surf City Store opened in 1994 as a joint venture between the City of Huntington Beach and the partnership of Tina Viray and Nelson Wescott. The city wanted a place where residents and visitors to the city have access to quality city logo products that include beachwear, souvenirs at a good price. For over 20 years the Surf City Store has done just that. We will continue to promote new products as we maintain the availability of popular items to make your shopping experience easy and enjoyable. We’ve welcomed visitors from all over the United States as well as the world to our great city. If you happen to be in our area, come on in. We’re located on the Huntington Beach Pier. You can’t miss us. We’d love to say “Hi” and provide any information we can regarding your visit.